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about us banner is a London based online fashion and lifestyle retail brand aimed at fashion forward women with a love for traditional Somali clothing. You can browse our collections of Sheed-Baati and Diracs from the comfort of your home, at work or on holiday from your laptop, tablet and mobile and have your items delivered to your door within a few days!



Our Story

It was in the autumn of 2013, when a group of friends were enjoying a Saturday afternoon stroll with a spot of some retail therapy.

After taking a break at a café overlooking the shops at a bustling London Shopping Mall, they couldn’t help but admire the sheer abundance of fashion brands offering a variety of styles to suit all tastes. Amidst their discussion, they wondered whether there would ever be a brand of a similar caliber specialising in Somali fashion.

From that moment, the idea for was born.

The team comprising of London based entrepreneurs with industry expertise in the retail, finance and eCommerce sector joined forces to form Heblayo LTD.

They set themselves on a mission to create a new and innovative brand that specialised in sourcing traditional Somali dresses coupled with modern fashion retailing with the aim of revolutionising the way women shop for the special occasions.


The Name

Heblayo is a Somali word used amongst friends as a term of endearment when referring to a common female friend without mentioning her name.


Company Information is owned by HEBLAYO LTD

Company Number: 08884517 Registered in England & Wales

Company Registered Address: 86-90 Paul Street, London, EC2A 4NE



heblayo story