Dirac Shopping the traditional way – part 1

So, the date of the wedding you’ve been invited looms. You still don’t have an outfit. The shopping trip to dubai that you had initially planned didn’t work out, maybe because of work, family, kids or perhaps you have a busy social schedule.

You must feel like you have a real dilemma on your hands (you think, maybe a I should pull a sickie on this one).

Don’t panic, there is always a plan B.

What’s that you may ask!

Well this might not be as exciting or as glamorous as a shopping trip abroad, but there is the option of a hike to the nearest market or shops that sell dirac fabric.


They are situated in the run down parts of town, where unfortunately you will have to battle with natures elements of rain, wind, freezing temperature, lets not mention pollution.

If you go to some dirac shops, it’s not unusual to walk in to shops that sell a Dirac amongst other household items such as food, soft drinks, and let us not forget the money transfer agencies that may operate from one corner of the shop.

If you opt to go to the market instead, you get to a place that looks like:


Its great, you can pick up some vegetables and a kilo of mince meat to take back home to mum along with your dirac. You killed 2 birds with one stone right!

Problem Solved, right, happy days!

Not quite.

Something doesn’t feel right, when it comes to shopping for traditional clothes, we tend to lower our standard, to levels far cry from the high street brands that we have come to love.

For most of us who have lived or have grown up in modern cosmopolitan cities, we have become accustomed to an abundance of high street retail brands that have left us spoilt for choice and captured the imagination of our inner fashionista. I’m not sure about you but I have often dreamed of going into one of the shops in Westfield (Or any other Shopping Mall) to buy my dirac.

If shopping trip abroad isn’t an option and the thought of going to your local market seems like a daunting prospect.

Don’t settle for less than the best.

Come and shop with Heblayo.

Till next time,


heblayo.com pictures from Somali Week Festival 2014 – Part 1


The Somali Week Festival is an annual event organised by Kayd Somali Arts and Culture which showcases the best of Somali arts and culture, both old and new. The festival offers a mix of events including poetry, literature, panel discussions, documentary film screenings, music and theatre. Through these different artistic forms, Somali Week Festival has explored a variety of themes in past years and has become a widely recognized and anticipated annual event in the UK.

This was an ideal event for heblayo.com to take part in and we thoroughly enjoyed the 3 nights we took part, meeting so many people along the way. Below is a selection of pictures from  Sunday the 26th October 2014 which was the finale for this year’s Somali Week Festival.


heblyo.com exhibition banner


heblyo.com exhibition table


heblyo.com Dirac’s


crowd entering the event



Stage almost ready


the legendary Maryan Mursal


Packed Oxford House




September Dirac Giveaway

Hi Everybody

We are back with the GiveAway, had to change the tactics due to strict Facebook rules.

Nevertheless, we are delighted to announce our first ever giveaway available exclusively on INSTAGRAM!!!!


For your chance to win this GORGEOUS Limited Edition Blue Floral Print Dirac with a matching Garbisar and Gogarad, Simply

1) ‘FOLLOW’ Our Instagram account on @heblayodotcom

2) ‘LIKE’ Our GiveAway Post

3) ‘TAG’ 3 Of Your Friends.

The competition is available on INSTAGRAM ONLY! One lucky winner will be randomly selected and announced shortly after the competition ends. The best part is, No matter where in the world you live, you are all welcome to take part. Just make sure you enter before 7PM on Friday 26/09/2014. GOOD LUCK!!!

To finish this blog post off, we will show you few more snaps of the Dirac :)

Extra Images of the Prize



Good Luck


heblayo.com kik messenger

Isnt it wonderful, its Friday, time to unshackle ourselves from work and do all of the things we’ve been dreaming about doing the whole week.

Well if Shopping was in your agenda, then we have some interesting news in store for you.

We at hehblayo.com are trialling out Kik Messenger this weekend. On both

Saturday 30 and Sunday 31st of August 2014 between 12PM to 6PM GMT

The heblayo.com Customer Support Team will on hand to answer all your question as you will be able to have instant chat with them via this popular smart phone instant chat app.

About Kik Messenger

Kik App Kik Messenger is an instant messaging application for mobile devices. The app is available on iOS, Android and Windows Phone operating systems free of charge.

To download on iOS, Android and Windows device, find more details on: kik.com

Why Have We Decided To Use Kik Messenger?

It’s similar to other popular Instant Messaging apps such as WhatsApp, Line, Viber etc. But more closely related to the famous Blackberry Messenger because you dont need a Mobile Phone Number to register. You can be as creative as you want with your username’s. We just wanted to make the process of communicating with us even easier. It’s an app growing in popularity with 150+ Million Users. It’s Free, Easy to use, so why not atleast try it.

So what is the process?

You dont have to add us as a friend, reveal your personal information or anything. All you need to do is install and register for the Kik app on your smart phone, then search for us, our account name is:


Then chat with us instantly, ask us for help, style tips or anything else we can help you with.

That is it, we just want to be as accessible to you as possible, we are here to help.

 So, dont be shy, come and say Say Hi :)







How can we determine the quality of the Dirac if we can’t touch the fabric?

We are spoiling you now, 3 blog posts in 3 days. If only we were blessed with bank holidays or at least 3 day weekends every week.

We are going to have to take this up with her Majesty The Queen.

In this blog post, we want to answer another common question we got asked when our team were out talking to the public about heblayo.com

How can we tell the quality of the Dirac if we can’t touch or see the fabric in front of us?

Well, this was a fair question.

Women shopping for a Dirac are used to the ritual of travelling to markets or shops, where they can go and browse all the Diracs, feel the texture of the fabric as it smoothly glides between their fingers, then take in the bright lights shinning on all the vast amounts of colourful fabric hanging in rolls on the shelves. Then request the store assistants to take down the Dirac fabric of choice for further examination. Then spend either minutes or hours in pursuit of the perfect Dirac to make you be the envy of all the others at the upcoming wedding or party.

Well, that entire process is a ritual that has been done for many generations, how could we possibly try to change that?

We don’t want to change that, we just want to give you an alternative.

To make a long story short, here is our simple answer to the question above:

In order to keep up with the online retail industry standards, we collaborated with a high end fashion photography studio to do our product photography. We understood the importance in giving our customers the ability to examine the product thoroughly before making the decision to purchase a product. We’ve invested highly in ensuring that we produced product images of the highest quality.

Using high end Digital SLR cameras, lighting and expert photographers, we combined all of these to enure we captured high definition pictures.

Product Details Page

We then added an additional feature on the website to allow you to really zoom into the image without loosing its quality and ending up with a really pixelated image. This will allow you to see the vivid colours as well as also determining how transparent the fabric will be under bright lights.

To find this feature, navigate to the product details page of the website and locate the zoom button which can be found on the bottom left corner of the image:


Blue Abstract Print Orange Sheed-Baati - SHEED-BAATI | heblayo.com 2014-08-25 19-49-49

Product Image Zoom

Once you zoom into the image, you should see the image appear larger on the middle of the page.

Blue Abstract Print Orange Sheed-Baati - SHEED-BAATI | heblayo.com 2014-08-25 19-51-15

We hope this has answered your question. Now please go and have a play with the zoom feature and really examine the quality of our products.

* Don’t forget, our customer service department is always on hand if you need advice, tips or any suggestions when making your next purchase, so don’t hesitate to contact them on:


Until next time

ta ta for now :)

heblayo Online Store Launching Soon

Welcome to the official heblayo.com blog, we are only days away from launching and we are eager to show you our brand new site. This is our platform to share with you our thoughts, ideas & lifestyle and for you to get to know us. This is an exciting time for us here at heblayo.com HQ, so stick around for all the action and our upcoming blog posts.

Till next time ; )