Dirac Shopping the traditional way – part 1

So, the date of the wedding you’ve been invited looms. You still don’t have an outfit. The shopping trip to dubai that you had initially planned didn’t work out, maybe because of work, family, kids or perhaps you have a busy social schedule.

You must feel like you have a real dilemma on your hands (you think, maybe a I should pull a sickie on this one).

Don’t panic, there is always a plan B.

What’s that you may ask!

Well this might not be as exciting or as glamorous as a shopping trip abroad, but there is the option of a hike to the nearest market or shops that sell dirac fabric.


They are situated in the run down parts of town, where unfortunately you will have to battle with natures elements of rain, wind, freezing temperature, lets not mention pollution.

If you go to some dirac shops, it’s not unusual to walk in to shops that sell a Dirac amongst other household items such as food, soft drinks, and let us not forget the money transfer agencies that may operate from one corner of the shop.

If you opt to go to the market instead, you get to a place that looks like:


Its great, you can pick up some vegetables and a kilo of mince meat to take back home to mum along with your dirac. You killed 2 birds with one stone right!

Problem Solved, right, happy days!

Not quite.

Something doesn’t feel right, when it comes to shopping for traditional clothes, we tend to lower our standard, to levels far cry from the high street brands that we have come to love.

For most of us who have lived or have grown up in modern cosmopolitan cities, we have become accustomed to an abundance of high street retail brands that have left us spoilt for choice and captured the imagination of our inner fashionista. I’m not sure about you but I have often dreamed of going into one of the shops in Westfield (Or any other Shopping Mall) to buy my dirac.

If shopping trip abroad isn’t an option and the thought of going to your local market seems like a daunting prospect.

Don’t settle for less than the best.

Come and shop with Heblayo.

Till next time,


heblayo.com pictures from Somali Week Festival 2014 – Part 1


The Somali Week Festival is an annual event organised by Kayd Somali Arts and Culture which showcases the best of Somali arts and culture, both old and new. The festival offers a mix of events including poetry, literature, panel discussions, documentary film screenings, music and theatre. Through these different artistic forms, Somali Week Festival has explored a variety of themes in past years and has become a widely recognized and anticipated annual event in the UK.

This was an ideal event for heblayo.com to take part in and we thoroughly enjoyed the 3 nights we took part, meeting so many people along the way. Below is a selection of pictures from  Sunday the 26th October 2014 which was the finale for this year’s Somali Week Festival.


heblyo.com exhibition banner


heblyo.com exhibition table


heblyo.com Dirac’s


crowd entering the event



Stage almost ready


the legendary Maryan Mursal


Packed Oxford House




Dirac Giveway Style Inspiration

Hey Ladies

The Dirac Giveaway is NOW CLOSED! New applications after this point will not be accepted.

 Thank You to all who have entered. The WINNER will be announced on Monday.

 On another note, we haven’t shared an outfit of the day for a short while, so we thought why not do a outfit of the day for the giveaway Dirac.


To complete the look, here is the full listing of all of the items shown in the image above:

Dirac – Exclusive Giveaway Only from heblayo.com

Note: The items shown on the outfit of the day image shown above are not part of the giveaway. The Dirac set shown in the image above is the only item that is up for the giveaway.

Until next time, Have a lovely weekend ladies


September Dirac Giveaway

Hi Everybody

We are back with the GiveAway, had to change the tactics due to strict Facebook rules.

Nevertheless, we are delighted to announce our first ever giveaway available exclusively on INSTAGRAM!!!!


For your chance to win this GORGEOUS Limited Edition Blue Floral Print Dirac with a matching Garbisar and Gogarad, Simply

1) ‘FOLLOW’ Our Instagram account on @heblayodotcom

2) ‘LIKE’ Our GiveAway Post

3) ‘TAG’ 3 Of Your Friends.

The competition is available on INSTAGRAM ONLY! One lucky winner will be randomly selected and announced shortly after the competition ends. The best part is, No matter where in the world you live, you are all welcome to take part. Just make sure you enter before 7PM on Friday 26/09/2014. GOOD LUCK!!!

To finish this blog post off, we will show you few more snaps of the Dirac :)

Extra Images of the Prize



Good Luck


Dirac Of The Day – September-2-2014

Hey Ladies

We have another Dirac of the Day for you. We selected another one of our favourite Dirac’s on heblayo.com

The Dirac we selected is the……

Multi-Coloured Vertical Stripe Dirac


The Outfit

Now look at what we’ve put together for you:

Vertical Striped Dirac

It’s September, Summer is behind us. The days will soon be shorter and the evenings will start earlier. Just because the Skies are getting greyer and the sun is setting earlier doesn’t mean that our outfits necessarily have to reflect the gloomy weather. Brighten things up with this ultra colourful Dirac.

Ensure that you stand out with the dynamism brought by the gorgeous colourful vertical stripes that continue throughout the Dirac.

Break down of the outfit:

Now, here is a list of all of the items we put together for you:

Multi-Coloured Vertical Stripe Dirac - heblayo.com

Cosette Black Statement Necklace - Boohoo.com

Semi Matte Lipstick – narscosmetics.co.uk

Eliza Black Lace Clutch - prettylittlething.com

New Look Quantity Laser Cut Heeled Shoes – asos.com

Chanel Chance – theperfumeshop.com

Hope you like what you see, let us know what you think. If you have any suggestions as to which item from heblayo.com should be included in the next Dirac of Day, please let us know on our FaceBook Page by ——> Clicking Here  <——

Till next time,

Ta ta for now ;)

heblayo.com kik messenger

Isnt it wonderful, its Friday, time to unshackle ourselves from work and do all of the things we’ve been dreaming about doing the whole week.

Well if Shopping was in your agenda, then we have some interesting news in store for you.

We at hehblayo.com are trialling out Kik Messenger this weekend. On both

Saturday 30 and Sunday 31st of August 2014 between 12PM to 6PM GMT

The heblayo.com Customer Support Team will on hand to answer all your question as you will be able to have instant chat with them via this popular smart phone instant chat app.

About Kik Messenger

Kik App Kik Messenger is an instant messaging application for mobile devices. The app is available on iOS, Android and Windows Phone operating systems free of charge.

To download on iOS, Android and Windows device, find more details on: kik.com

Why Have We Decided To Use Kik Messenger?

It’s similar to other popular Instant Messaging apps such as WhatsApp, Line, Viber etc. But more closely related to the famous Blackberry Messenger because you dont need a Mobile Phone Number to register. You can be as creative as you want with your username’s. We just wanted to make the process of communicating with us even easier. It’s an app growing in popularity with 150+ Million Users. It’s Free, Easy to use, so why not atleast try it.

So what is the process?

You dont have to add us as a friend, reveal your personal information or anything. All you need to do is install and register for the Kik app on your smart phone, then search for us, our account name is:


Then chat with us instantly, ask us for help, style tips or anything else we can help you with.

That is it, we just want to be as accessible to you as possible, we are here to help.

 So, dont be shy, come and say Say Hi :)







Dirac Outfit of the Day – August-27-2014

Hey ladies,

We’ve put together a little something for you. Have you got a Wedding coming up? Need a little inspiration?

We thought we’d share an outfit put together for you by one of our stylists.  Find all of the links to buy these items below the image:




 Break down of the outfit:

Discover all of the elements that make up this outfit of the day:

Deep Purple Xariir Diracheblayo.com

Clutch Bag – ASOS

Leather Stiletto Shoes – ZARA

Necklace - Forever 21

Ring - Forever 21

Lipstick – Mac – Rebel Lipstick

Perfume - The Perfume Shop


Till next time,

Ta ta for now :)

How can we determine the quality of the Dirac if we can’t touch the fabric?

We are spoiling you now, 3 blog posts in 3 days. If only we were blessed with bank holidays or at least 3 day weekends every week.

We are going to have to take this up with her Majesty The Queen.

In this blog post, we want to answer another common question we got asked when our team were out talking to the public about heblayo.com

How can we tell the quality of the Dirac if we can’t touch or see the fabric in front of us?

Well, this was a fair question.

Women shopping for a Dirac are used to the ritual of travelling to markets or shops, where they can go and browse all the Diracs, feel the texture of the fabric as it smoothly glides between their fingers, then take in the bright lights shinning on all the vast amounts of colourful fabric hanging in rolls on the shelves. Then request the store assistants to take down the Dirac fabric of choice for further examination. Then spend either minutes or hours in pursuit of the perfect Dirac to make you be the envy of all the others at the upcoming wedding or party.

Well, that entire process is a ritual that has been done for many generations, how could we possibly try to change that?

We don’t want to change that, we just want to give you an alternative.

To make a long story short, here is our simple answer to the question above:

In order to keep up with the online retail industry standards, we collaborated with a high end fashion photography studio to do our product photography. We understood the importance in giving our customers the ability to examine the product thoroughly before making the decision to purchase a product. We’ve invested highly in ensuring that we produced product images of the highest quality.

Using high end Digital SLR cameras, lighting and expert photographers, we combined all of these to enure we captured high definition pictures.

Product Details Page

We then added an additional feature on the website to allow you to really zoom into the image without loosing its quality and ending up with a really pixelated image. This will allow you to see the vivid colours as well as also determining how transparent the fabric will be under bright lights.

To find this feature, navigate to the product details page of the website and locate the zoom button which can be found on the bottom left corner of the image:


Blue Abstract Print Orange Sheed-Baati - SHEED-BAATI | heblayo.com 2014-08-25 19-49-49

Product Image Zoom

Once you zoom into the image, you should see the image appear larger on the middle of the page.

Blue Abstract Print Orange Sheed-Baati - SHEED-BAATI | heblayo.com 2014-08-25 19-51-15

We hope this has answered your question. Now please go and have a play with the zoom feature and really examine the quality of our products.

* Don’t forget, our customer service department is always on hand if you need advice, tips or any suggestions when making your next purchase, so don’t hesitate to contact them on:


Until next time

ta ta for now :)

Purchasing a Dirac from heblayo.com

We thought we’d treat you to another blog post, it is bank holiday after all.

During the run up to the launch of heblayo.com and shortly after launch, we sent out a few members of our team to reach out to people and tell them all about heblayo.com. The question we often got asked is:

what do we get when we order a Dirac from heblayo.com and what does the postman actually deliver us?

In this blog post we are going to explain all of that

so here we go!!!

Browsing heblayo.com

When you browse through our large collection of Diracs or Dirac Sheed/Baati online, you will often see the products modeled on our beautiful mannequin (we haven’t given her a name yet, but soon :) ). The image you see for each product will include:

  1. The Dirac carefully draped over the body of the mannequin
  2. The Garbisar placed on the right shoulder of the mannequin
  3. The Gogarad then placed on the left arm of the mannequin


Dirac Fabric

Now, let us see what everything looks like without the mannequin:

Below is an image consisting of all three un-stitched fabrics that make up this particular Dirac the:

Caramel Brown and Yellow Xariir Dirac with the matching garbisar and gogarad.

To the left you have the Gogarad, in the middle you have the Dirac and last but not least you have the Garbisar to the right.

DSCN1967- 2

 Ready for shipping

Once you place your order, your Dirac fabric will be packaged up ready for shipping and should be with you within a few days.

Once you receive your Dirac set, you can break out your inner fashionista and style your Dirac until your heart is content.




* We hope this blog post was useful, don’t forget that our customer service department is always on hand if you need advice, tips or any suggestions when making your next purchase, so don’t hesitate to contact them on:


Until next time

ta ta for now :)

Tour of the Online Somali Dirac Store heblayo.com

Well this has been one hell of a week for us here @ heblayo.com hq. After months of late nights supported by gallons of coffee, we finally launched the heblayo.com website :D

In this blog post, we are going to take you through a tour of the Online Somali Dirac Store heblayo.com by highlighting some of our key departments to see what we have in store for you:

New In

In this category, we will typically house all our latest arrivals and it may contain a combination of items available across the store.


Our Sheed-Baati department contains our collection of Dirac Sheed/Baati, these are your stay at home versions of the Dirac. These are light and colourful dress like garments worn at home. Go into most Somali households and you’re bound to find at least one female member of the family rocking one of these bad boys!


If you are a Somali, you know that every season is a wedding season. If you are invited to a Somali wedding or happen to be a wedding crasher, then you will need the right outfit for the night. Browse through our variety of styles to find the Dirac that will make you stand out from the crowd.

Oh, one more thing :)

We are proud to say that we hold the World’s Largest Online Dirac Collection, don’t say we don’t look after you ;)


Last but not least, the Boutique Department. In this section, we house our exclusive limited edition luxurious Xariir (Silk) Diracs.

Did we mentioned that these are French Silk Diracs (the Rolls Royce of Diracs).


We hope this brief summary of our main departments has been of help to you.  Now go ahead, put the kettle on, maybe get a biscuit or two (maybe 3, the beauty of wearing a Dirac is that we don’t have to slim down to fit into one), so go and treat yourself and browse through all of our departments.

* Don’t forget, our customer service department is always on hand if you need advice, tips or any suggestions when making your next purchase, so don’t hesitate to contact them on:


Until next time

ta ta for now :)