DIRAC Shopping in DUBAI


So in this second instalment of the traditional forms of Dirac shopping, we are going to look into everyone’s favourite way of shopping for a Dirac when a wedding invite comes through your post box. YES, a trip to Dubai.

Ladies, we all love a nice little getaway abroad.

The prospect of sun, sea, sand, spa’s and shopping are all the things we crave especially when we look out of the window when the weather is gloomy and its pouring down with rain.

A party or wedding invite is sometimes just the excuse you need to treat yourself to a few days away to find yourself the perfect dirac (the sun, sea and sand are the added bonus).

Day dreaming aside,

Lets face it, we can’t always jump on a plane to Dubai for some Dirac shopping every time we are invited to a wedding (especially if the wedding we’ve been invited to is for the cousin of a friend of a friend of a friend …).

In reality it’s not practical; imagine having to fly away to Norway to buy a decent winter jacket or Paris every time you wanted to buy the latest perfume.

Flights to Dubai can range from £400 onwards up to £1000 or more for an economy ticket depending on the season. That does not even take into account the cost of your accommodation, food and that is even before you’ve gone Dirac shopping.

If you need a Dirac to help you look fabulous for your next wedding invite without putting a hole in your purse, then look no further. If you need style tips or recommendations, then our team of stylist are always on hand, dont hesitate to get in touch with them on info@heblayo.com

Don’t settle for less than the best.

Come and shop with Heblayo.

Till next time,


Dirac Shopping the traditional way – part 1

So, the date of the wedding you’ve been invited looms. You still don’t have an outfit. The shopping trip to dubai that you had initially planned didn’t work out, maybe because of work, family, kids or perhaps you have a busy social schedule.

You must feel like you have a real dilemma on your hands (you think, maybe a I should pull a sickie on this one).

Don’t panic, there is always a plan B.

What’s that you may ask!

Well this might not be as exciting or as glamorous as a shopping trip abroad, but there is the option of a hike to the nearest market or shops that sell dirac fabric.


They are situated in the run down parts of town, where unfortunately you will have to battle with natures elements of rain, wind, freezing temperature, lets not mention pollution.

If you go to some dirac shops, it’s not unusual to walk in to shops that sell a Dirac amongst other household items such as food, soft drinks, and let us not forget the money transfer agencies that may operate from one corner of the shop.

If you opt to go to the market instead, you get to a place that looks like:


Its great, you can pick up some vegetables and a kilo of mince meat to take back home to mum along with your dirac. You killed 2 birds with one stone right!

Problem Solved, right, happy days!

Not quite.

Something doesn’t feel right, when it comes to shopping for traditional clothes, we tend to lower our standard, to levels far cry from the high street brands that we have come to love.

For most of us who have lived or have grown up in modern cosmopolitan cities, we have become accustomed to an abundance of high street retail brands that have left us spoilt for choice and captured the imagination of our inner fashionista. I’m not sure about you but I have often dreamed of going into one of the shops in Westfield (Or any other Shopping Mall) to buy my dirac.

If shopping trip abroad isn’t an option and the thought of going to your local market seems like a daunting prospect.

Don’t settle for less than the best.

Come and shop with Heblayo.

Till next time,


heblayo.com pictures from Somali Week Festival 2014 – Part 1


The Somali Week Festival is an annual event organised by Kayd Somali Arts and Culture which showcases the best of Somali arts and culture, both old and new. The festival offers a mix of events including poetry, literature, panel discussions, documentary film screenings, music and theatre. Through these different artistic forms, Somali Week Festival has explored a variety of themes in past years and has become a widely recognized and anticipated annual event in the UK.

This was an ideal event for heblayo.com to take part in and we thoroughly enjoyed the 3 nights we took part, meeting so many people along the way. Below is a selection of pictures from  Sunday the 26th October 2014 which was the finale for this year’s Somali Week Festival.


heblyo.com exhibition banner


heblyo.com exhibition table


heblyo.com Dirac’s


crowd entering the event



Stage almost ready


the legendary Maryan Mursal


Packed Oxford House




heblayo.com taking part in somali week festival 2014

We are delighted to be part of the Somali Week Festival 2014 which is taking place in Oxford House, Derbyshire Street, London, E2 6HG.

heblayo.com will have an exhibition stand where you can meet some of our team members, get to know us a little better and have a look at some of our products (which can also be purchased at the event).

To find out the full schedule of events at the Somali Week Festival this weekend the 25th/26th October 2014:

Somali Week Festival 2014 Schedule

As part of this fantastic event, we have a FREE SHIPPING offer where you can order any item from the heblayo.com store up to Sunday the 26th October at 3PM which you can then pick up at the Somali Week Festival.

All you have to do is enter the promo code:


on the basket page as shown on the screen below. Remember, once you enter the Free Shipping promo code, click on apply coupon button to redeem this deal. If you have any difficulties, please don’t hesitate to get in touch with our team on info@heblayo.com


Basket Page

Enjoy the rest of week and we sure hope to meet you all at the Somali Week Festival this weekend.

Ta ta for now :)

Dirac Giveway Style Inspiration

Hey Ladies

The Dirac Giveaway is NOW CLOSED! New applications after this point will not be accepted.

 Thank You to all who have entered. The WINNER will be announced on Monday.

 On another note, we haven’t shared an outfit of the day for a short while, so we thought why not do a outfit of the day for the giveaway Dirac.


To complete the look, here is the full listing of all of the items shown in the image above:

Dirac – Exclusive Giveaway Only from heblayo.com

Note: The items shown on the outfit of the day image shown above are not part of the giveaway. The Dirac set shown in the image above is the only item that is up for the giveaway.

Until next time, Have a lovely weekend ladies


September Dirac Giveaway

Hi Everybody

We are back with the GiveAway, had to change the tactics due to strict Facebook rules.

Nevertheless, we are delighted to announce our first ever giveaway available exclusively on INSTAGRAM!!!!


For your chance to win this GORGEOUS Limited Edition Blue Floral Print Dirac with a matching Garbisar and Gogarad, Simply

1) ‘FOLLOW’ Our Instagram account on @heblayodotcom

2) ‘LIKE’ Our GiveAway Post

3) ‘TAG’ 3 Of Your Friends.

The competition is available on INSTAGRAM ONLY! One lucky winner will be randomly selected and announced shortly after the competition ends. The best part is, No matter where in the world you live, you are all welcome to take part. Just make sure you enter before 7PM on Friday 26/09/2014. GOOD LUCK!!!

To finish this blog post off, we will show you few more snaps of the Dirac :)

Extra Images of the Prize



Good Luck


Dirac Of The Day – September-2-2014

Hey Ladies

We have another Dirac of the Day for you. We selected another one of our favourite Dirac’s on heblayo.com

The Dirac we selected is the……

Multi-Coloured Vertical Stripe Dirac


The Outfit

Now look at what we’ve put together for you:

Vertical Striped Dirac

It’s September, Summer is behind us. The days will soon be shorter and the evenings will start earlier. Just because the Skies are getting greyer and the sun is setting earlier doesn’t mean that our outfits necessarily have to reflect the gloomy weather. Brighten things up with this ultra colourful Dirac.

Ensure that you stand out with the dynamism brought by the gorgeous colourful vertical stripes that continue throughout the Dirac.

Break down of the outfit:

Now, here is a list of all of the items we put together for you:

Multi-Coloured Vertical Stripe Dirac - heblayo.com

Cosette Black Statement Necklace - Boohoo.com

Semi Matte Lipstick – narscosmetics.co.uk

Eliza Black Lace Clutch - prettylittlething.com

New Look Quantity Laser Cut Heeled Shoes – asos.com

Chanel Chance – theperfumeshop.com

Hope you like what you see, let us know what you think. If you have any suggestions as to which item from heblayo.com should be included in the next Dirac of Day, please let us know on our FaceBook Page by ——> Clicking Here  <——

Till next time,

Ta ta for now ;)

heblayo.com kik messenger

Isnt it wonderful, its Friday, time to unshackle ourselves from work and do all of the things we’ve been dreaming about doing the whole week.

Well if Shopping was in your agenda, then we have some interesting news in store for you.

We at hehblayo.com are trialling out Kik Messenger this weekend. On both

Saturday 30 and Sunday 31st of August 2014 between 12PM to 6PM GMT

The heblayo.com Customer Support Team will on hand to answer all your question as you will be able to have instant chat with them via this popular smart phone instant chat app.

About Kik Messenger

Kik App Kik Messenger is an instant messaging application for mobile devices. The app is available on iOS, Android and Windows Phone operating systems free of charge.

To download on iOS, Android and Windows device, find more details on: kik.com

Why Have We Decided To Use Kik Messenger?

It’s similar to other popular Instant Messaging apps such as WhatsApp, Line, Viber etc. But more closely related to the famous Blackberry Messenger because you dont need a Mobile Phone Number to register. You can be as creative as you want with your username’s. We just wanted to make the process of communicating with us even easier. It’s an app growing in popularity with 150+ Million Users. It’s Free, Easy to use, so why not atleast try it.

So what is the process?

You dont have to add us as a friend, reveal your personal information or anything. All you need to do is install and register for the Kik app on your smart phone, then search for us, our account name is:


Then chat with us instantly, ask us for help, style tips or anything else we can help you with.

That is it, we just want to be as accessible to you as possible, we are here to help.

 So, dont be shy, come and say Say Hi :)







Dirac Outfit of the Day – August-27-2014

Hey ladies,

We’ve put together a little something for you. Have you got a Wedding coming up? Need a little inspiration?

We thought we’d share an outfit put together for you by one of our stylists.  Find all of the links to buy these items below the image:




 Break down of the outfit:

Discover all of the elements that make up this outfit of the day:

Deep Purple Xariir Diracheblayo.com

Clutch Bag – ASOS

Leather Stiletto Shoes – ZARA

Necklace - Forever 21

Ring - Forever 21

Lipstick – Mac – Rebel Lipstick

Perfume - The Perfume Shop


Till next time,

Ta ta for now :)